about us
Over the years we have dedicated our time supporting new and existing brands to gain traction in the UK market and beyond.
Our strategy encompasses everything from planning and development, recruitment and training, marketing and sales, distribution, brand management and introductions to the buying teams of leading beauty retailers and outlets. At foothold we understand the importance of brand identity and positioning.
meet the founder
Annie Bruce is one of the UK’s leading beauty brand management consultants specialising in bespoke, niche and new market products.
Her experience - with brands as diverse as Bobbi Brown Essentials (which she launched in the UK), NARS, Malin + Goetz, Hourglass and Paul & Joe to name just a few of her clients is unequalled.
She is also one of the best known consultants throughout the UK beauty business, with the highest level of contacts and insider knowledge that only years of experience bring. Annie is also a recruitment and sales training expert.