
international brands limited
foothold is a bespoke consultancy dedicated to luxury beauty, lifestyle, and wellness brands. We provide strategic insights and comprehensive support for your entrance and expansion in the UK and European markets, ensuring sustainable growth and maximising your brand's potential. Experience impactful results with our expert guidance.
what we do
testimonials
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Lauren & Lisa Goldfaden - Goldfaden MD
"Foothold's unparalleled support has been instrumental in leading to the success of Goldfaden MD throughout the UK. Entering a new and unfamiliar market is daunting for any brand, but given Annie’s expert navigation, knowledge of the market and incredible support, foothold makes the perfect team.
With the same goals in mind, they are an incredible collaborator and an unsurpassed support system. We could not imagine spearheading the growth of our brand throughout the UK without them.
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Matthew Malin, CEO - (MALIN+GOETZ)
"foothold has been a great partner for us. They have helped us launch our UK business, strategically expand and grow, while remaining flexible to our specific needs and business model."
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Claire Taylor, Director Sales – This Works EU and Global Travel Retail
“Annie and team have always provided a passionate and committed team that took the time to understand and reflect our brand values in every consumer interaction.“
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Carisa Janes, Founder - Hourglass Cosmetics
"We launched in Liberty in the UK and they recommended foothold to supervise the management of the counter, staff recruitment, HR, payroll etc.. as well as helping with on-line marketing and setting up our UK Corporation. The launch has been a stunning success and help from Annie Bruce of foothold has been beyond price. Hourglass is really grateful for foothold's help in making Hourglass one of the fastest growing colour brands in the UK. For any new cosmetic brand in the UK that needs to gain a foothold - foothold are the people to talk to!"
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Per Neuman, Former Managing Director - Estee Lauder Companies UK
"Miss Bruce is exactly the right person to build successful brands in the UK. I worked with her when she was responsible for Bobbi Brown's success in the UK. She has drive and flair and makes things happen. She is also great to work with and is being really successful with foothold."